Thercis ancarunicrsal understandingthatmarletersneedtotakeactiontoimprorethesustainabulty oftheircampaigns.
NineInevery10 (07%)ofU.S.marketersagrcethat the digitaladrertisingindustry hasaresponsibiity toreduce carbonemissions.
Thercisabso adesiretodomore,with
thrce-quarters(76%)of brandandagencymarketers supportlngthe viewthelndustryneedstodo moreto reducecarbonemlsslons
This showsthat whileunderstanding the cartboncost of digtal adrcrtisingis arclatincly newconcept,marletersunderstandtheimportanceof theisue at hand.cOUNTING CARBON
Almost two-thirds (61%)of
U.S.marketers are tracking thecarbon cost of their digitalmarketing campaigns.
However,the tech currentlyusedto track emissionsis stillquite nascent,with 56%still
relying on estimated figures orcalculations.Furthermorethere is a lack of
standardization,with both
independent and in-house
solutions widely used.
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