2024年意见领袖营销报告.pdf

TheEraof EfficientGrowth
Withrishng ad costs andtighter budgets,theres an
increased ned to optimizemarketingpend and improve
ROl,yet manybrands struggle to scale eflidency duetolackof understandngof chamnel perfomance
Teams a unsuciftete imsing theltrbudgththernghtstaicgks,and thepte fhndhgltespechly chalcnghg to lhocasethe ratesof thclrnmcwcustomeracqulshons
This hec hfluencer matclhg sipsim.Whlelhlucncermabetihgwastradtlonaly m orclohed goath chamel,ts hereashgybeoomhgakey athcr hboostingROIandmduchg CACforbenmnToday,creators
canfullyfuelyourcontentengine.
Traditional influencer marketingcampaigns are already proven toboost ROl,butrepurposing IGC一especially onyour paid channels—can takeyourbusiness to thenext level

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