AND THE
CONSUMEREXPERIENCE
STUCK AT SELF-SERVE:
RETAIL HAS YET TO OPTIMIZETECHNOLOGIES BEYOND -OR EVEN AT -THE CHECKOUT
In-store devices are no longer a novelty.Only 9%of consumershave never used any form of technology designed to improve theirshopping experience.Among younger demographics,this numberdrops to 5%.However,this does not mean all technologies arebeing used to the same extent,or that all devices are leading toconsumer satisfaction.
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