Executive Summary
The COVID-19 pandemic significantly impacted retail media growth.This increase in engagement brought additional opportunities forretailers and advertisers to reach high-intent consumers spendingmore time online.According to Verified Market Research,the retailmedia market is now the thirdHargest digital advertising channelin the U.S.and is expanding globally.
As part of DV’s mission to make the internet stronger,
safer and more secure,we set out to answer key questionsabout how advertisers are approaching their investments inRetail Media Networks.
What is a Retail Media Network?
A retail media network (RMN)is an advertising channel offered bye-commerce platforms that leverages a retallers first-party consumerdata to reach audiences across their own properties,and as part ofextended networks.
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