2023年第三季度应用商店报告.pdf

Instagyam secured the Na.1 spot in worldwide downloads far Q32023,marking its second time at the top this year after also ran king No.1 in thefist quarter.The app’s Q32023 downloads marked the second highestsince at least 2012,with India continuing to fuel the app’s growthin recentquarters,accounting far 51%of first-time downloads in Q32023.Apivotalfactor contributing to Instagram’s popularityin India has been TikToksban in the country in 2020.Instagram reels has effectively illed the voidleft by the ban of TikTok,affering users a comparable plattorm far creatingand sharing short-form videos.
While TikTok secured its place as the secand most downloaded appworldwide in Q32023,both TikTok and ByteDance’s other appin the toprankings,CapCut,experienced a drop of ane position compared to theprevious qu irter
X(formerty known as Twitter)new rival,Threads,which launched in July
2023,swiftly climbed thecharts to becomethe fifth mast downloadedappworddwide during Q32023,with Indiadriving its worldwide gpowth.Onits launch day,Threads set a record by gamering nearly 40M installsglohally.Theapp’s success dlso elevated Meta’s prominence,with thepublicher owning four of the top ive apps bydownloads globallyin
033023.
Mete Regprding Devwalesd Eatimates
Ouresimcnos indude downlosats tor Phons,Pad,and Gioodle FLayin Q32023.Aeple eea andGoodepn-installhd appo are sodudnd We mport unigan installs ealy.Andoidesimstus do notadade tirdparty seres.

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