In July,with the release of the Luminate 2023 Midyear Music Report,we revealed new insightsaround the power and influence of super fans and the increase of foreign language-musicconsumed by US.listeners.The data in that report also shed light on the continued growthofcontent (ISRCs)added to streaming services each day.In the following report,we explorethe continuation of those trends,using data to illustrate how they are defining the state of themusic industry.We also share newer trends that have taken shape since the first half oftheyear,amplified by our new country-level streaming data for 50 different global markets-nowaccessible on our new data platform.
The enclosed findings are consistent with Luminate’s commitment to being the trusted,objective and accurate data source reflecting and serving the entertainment industry at-large.That commitment also extends to helping bridge thegap for all adjacent industries includingtechnology,finance,advertising,brand marketing and more.
As always,the Charts included in this report are presented by Billboard,Luminate’s exclusivechart partner for more than three decades.
ABOUT LUMINATE
Luminate is the preeminent entertainment data and insights company,unleashing accessto the most essential,objective,and trustworthy infomation across music,film television,gaming,short-fom video and more.Luminate’s databases house infomation compiledfrom over 500 verified sources,managing more than 20 trillon data points.Making Moves:Genre Trends in 2023
It’s no secret that 2023 was a good year for Country Music onthe Charts in the U.S.,with artists like Morgan Wallen,LukeCombs,and Zach Bryan releasing new albums and scoring hits.Earlier this year,Luminate shared that Country Music had itshighest On-Demand streaming week ever this year in the U.S.,when Wallen released his album in March.The album generated
482.65m On-Demand Audio (ODA)streams during the weekending March 9,2023,pushing the weekly Country genre totalto apeak of 2.22B ODA streams (which means Wallen’s albumwas responsible for more than 1 in every 5 Country ODA
streams that weekl.That record was broken again in July,with atotal of 2.41B Country ODA streams in the U.S.during the weekending July 13,2023.With numbers like these,Country was one
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