For the second consecutive year,we surveyed over
1.200 U.S.-based consumers to help understand theirsentiments around influencer marketing and see howthose thoughts differ across gender,age and otherkey demographic data.
GOALS
·Prowide insights for our partners who are responsible formarketing products and services on digital platforms.
·Educate and assist decision makers that must stay informedon social medla and influencer marketing trends to operatetheir businesses.
Help all partles understand how they may be able to interactwith consumers as soclal media preferences and influencerreach evalve over time.
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