2023年媒体报告.pdf

This is Ofcom’s sixth annual Media Nations report, a research report for industry, policymakers,academics and consumers. The main objectives of the report are to review key trends in the mediasector and set out how audiences are served in the UK. We adopt a cross-platform perspective,including broadcast TV and radio, as well as digital delivery including online video and audiostreaming.

As with previous editions, this report is accompanied by an interactive report containing anextensive range of data. We also publish separate reports for Northern Ireland, Scotland and Walescovering specific themes and issues relevant to those nations.

Rapid change continues to characterise the TV, online video, radio and audio sectors. We focus onevolving consumer behaviours and the key industry trends and dynamics shaping them, drawing ona range of relevant evidence.

Ofcom’s Media Nations report addresses the requirement to undertake and make public ourconsumer research (as set out in Sections 14 and 15 of the Communications Act 2003). It also meetsthe requirements on Ofcom under Section 358 of the Communications Act 2003 to publish an annualfactual and statistical report on the TV and radio sector.

What we have found – in brief

Overall viewing of TV and video continued to fall in 2022, although broadcasters maintained theirshare due in part to growth in viewing to their on-demand platforms

· The average amount of time spent watching TV and video content across all devices in 2022 was4 hours 28 minutes per person per day. We estimate that this was about 12% lower than in

2021, when time spent was partly boosted by Covid-19 restrictions.

Broadcasters’platforms – linear TV channels, TV recordings and their on-demand services-maintained their 60% share of total video viewing from 2021 to 2022, while use of broadcastervideo-on-demand (BVoD) services continued to grow.

There was a slowing in the take-up of subscription video-on-demand (SVoD) services such asNetflix and Disneyt, and there are indications that SVoD viewing declined in 2022 (along withmost other forms of viewing as total viewing fell). Two-thirds (66%) of UK house holds reportedusing an SVoD service in Q12023, down from a peak of 68% in Q12022.

YouTube and Facebook remain the largest social video platforms in the UK, each reaching 91%of UK internet users aged 15+in Q12023.Use of TikTok remains high among users aged 15-24,at an hour per day, but take-up among children has slowed.

Both reach and viewing of broadcast TV fell by significant margins in 2022, and the number ofbroadcast programmes attracting mass audiences is in steep decline

Broadcast TV’s weekly reach fell from 83% in 2021 to 79% in 2022, the biggest-ever annual drop.

The long-term decline in viewing of broadcast TV also continued – it fell by 12% year on year

and was 16% lower than pre-pandemic levels.