2023年全球营销趋势报告news.pdf

Marketing has gone through a renaissance over

the past 10 years, but while much has changed,

there is likely much more change still to come.

Where therewas once onlya promise ofmarketing

acting as a driver of accountable growth, today

that promise has been realized. This promise

is partly due to capabilities such as dynamic,

one-to-one personalization, where each customer

has the right message at the right time and place;

or through better ways of running a marketing

organization, where teams and partners can

spend more time focused on strategic delivery

across the business versus executing on tactics.

The introduction of technology and data has

forever changed marketing, giving it a seat in

the boardroom.

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