Streaming Services Were the TopSpenders for Media in 2022
Top Media Advertisers by Snapchat Ad Spend, 2022
NBCand HBOled in the Media category byfocusing adspending on their respective streaming services. Both
advertisers spent over95 percent of their Snapchat advertisingbudget on HBO Max and Peacock TVeach quarterin 2022.NBCspent99 percent oftheir Snapchat budget on Peacock TVfrom
Q2to Q4.
Sirius XM Radio, Spotify, and Amazon focused Snapchatadvertising on audio-streaming services. Sirius XM Radio andSpotify allocated 92 percent and 99 percent of their totalspendingfor 2022 on their respective music-based streamingplatforms Pandora and Spotify. Amazon spent 99 percent of itstotal Snapchat budget for 2022 on Audible, a service that allowsusers to stream audiobooks and podcasts.
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