Omnichannel strategies have become an essential part of marketing. Marketing
teams implementing strong omnichannel tactics are three times more likely to seea significant increase in revenue growth, according to a 2021 survey by Mitto andDemand Metric. Furthermore, according to a 2021 analysis, marketers that use threeor more channels in their campaigns earn a 494% higher order rate than marketersthat use just one channel.
These outcomes are in line with the primary objectives of marketing teams in 2022,which remain unchanged in 2023.According to our survey, the top two goals ourrespondents looked to achieve with their omnichannel campaigns last year and thisyear are nearly tied: building trust and loyalty with customers and increasing sales.
Fifty-four percent of marketers cited growing customer trust and loyalty as a goal in
2022, and 56% said this is still a goal in 2023. Not too far behind, increasing sales/conversions was a desired outcome of 53% in 2022 and will remain a goal of 52% ofmarketers this year. Boosting brand awareness comes in third, at 45% and 41% in thetwo years, respectively.
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