At Amadeus, our technology powers the global travel and tourism industry. And as consumers and the industry evolve, we prioritize helping our customers deliver the best products and services to the market.
One way we do this is by
understanding what’s important to travelers-their preferences, how they feel about the future and any behavioral shifts taking place.For this reason, Amadeus commissioned an independent insight agency -Northstar Research Partners-to understand the travelers’behaviors and how they expect to travel over the next decade.
What resulted is a comprehensive glimpse into the future,which identifies four Traveler Tribes across the globe. From that report we extracted the unique traits related to travelers from the United States and Mexico,which you’ll find in this Americas regional report. We hope the insights contained within will be a valuable resource to learn about travelers who live in the Americas region. We look forward to innovating together to meet and exceed the needs of travelers in the coming years.
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