Data executives enter 2023 facing many uncertainties in the business environment, including a potential recession that could make an already challenging job even more difficult.Yet data leaders are optimistic that their data strategy initiatives will have an impact on a variety of business priorities in the coming year. These priorities include improving customer experience, optimizing supply chains and increasing operational efficiency and business agility.
Most importantly, these leaders know delivering on these priorities means investing not just in data, but also in how they manage it. A recent survey of 600 chief data officers,chief analytics officers and chief data and analytics officers in the United States, Europe and Asia Pacific shows that more than 2 in 3 data leaders (68%) predict an increase in data management investments in 2023
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