There’s one question on every marketer’s mind:”How do I connect?”
We\ve all been seeking connection since the pandemicstruck. Stuck at home, working from kitchen tables and converted closets, marketers have been fighting to create and maintain connections with their audiences.
Despite all the upheaval,content remains a tried-and-true way to generate demand.After all,it’s content-driven experiences that build those precious connections, no matter what’s going on in the world outside.
Connection is more important than ever. And as you’llfind out in this report,successful marketers are beginning to make it easier for prospects to purchase at any stageof the buyer’s journey – messages are shifting from why to buy to how to buy.
This has been another tough year. One negative headline after another has drained audiences’ emotional reserves. They need an escape. Marketing content canoffer that empathetic, emotionally stirring olive branch they’re searching for.
As you read on, you’ll discover that blogs, podcasts, andvideos are the content types that are most effective at the early stages of the buyer’s journey,where brands arefighting to establish customer awareness and audience interest.
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