Today’s globalshoppers are increasingly sophisticatedin their search for products,services,and experiences-hunting for both validation and value.
Yet formany consumers,navigating choices feelsoverwhelming.46%ofUS consumers (46%UK,48%
AUS)say they feel exhausted by how many choices theysort through online.
Choice,while desired,also comes with diminishing returns:as options proliferate,consumer satisfaction starts to dip.
Sifting through choices can lead to anxiety,indecisivenessand fatigue.Inflation has furthercompounded this stress.63%ofUS consumers(62%UK,61%AUS)say theynow spend more time online,searching for lower prices,relevant deals,and offers.
Forretailers,these stressed out hunters are a growing-andincreasingly demanding-audience.That means retailersmust become even more deliberate about knowing what theconsumer needs and wants-and serve up the best offer atprecisely the righttime.
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