Part of the reason the typicalagency salary is more than
$20,000 less than at brands couldbe because there are simply moreroles across different functions.
A small brand team could haveonly one or two roles for peoplewith limited experience, whilelarge agencies might have dozens.
But there was a notable increaseof 12% in the number of peopleearning $40,000-$70,000 and15% in those earning $70,000-
$100,000 compared to last year.
We are interested in examining the gender pay gap, but because ofour sample size, we did not find concrete evidence ofone. To be clear,that doesn’t mean there is no gender pay gap, only that there wasn’tone we could find in our data. We did however find other interestinginsights related to gender.
Looking specificallyat agencies, the data shows that as positionsbecome more senior, there is a decline in female representation. Menare underrepresented in lower-level positions including coordinatorsand managers, but are overrepresented in higher-levels like C-suite.While 65% of C-suite employees being women seems like a win—and you’d be right—it’s important to remember just how skewed thedemographics of PR and communications are.
While we did collect data on other genders, we only had enoughresponsesto analyze this information based on two: male and female.
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