The biggest players here, like Amazon, Appleand Google, have vast revenues and operatingcash flow from non-streaming products andservices that give them other ways of engagingand profiting from consumers.
Look at the bundle from Amazon Prime, which,to drive profits in ecommerce, offers a range ofnext-generation media services: streaming(Prime Video), video gaming (Twitch),
audiobooks (Audible),music (Amazon Music)and photos (Amazon Photos). Moreover,
Amazon, Apple, and Google are playing hard towin at the next level of the video value chain -streaming service aggregation.
As powerful onramps to connected TVs,operating systems like Google TV or
accessories like the Apple TV or Amazon
Firestick, these non-traditional competitors inthe media space are playing a complex game.And with market capitalizations of $1 trillion+,they dwarf their competitors in traditionalmedia.
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