It’s a busy time for subscribers. Growthis forecast across the various sectors ofsubscription model, and it’s not hard tosee why
Once customers are comfortable with subscriptions,for both essentials and luxuries, the possibilitiesstretch to the horizon. Regular retail purchases,such as personal care and hygiene products, are achore most people would happily offload. Servicesfrom gym membership to workspace can be
covered no matter where you are in the world withthe right subscription. Calorie-controlled, allergyfriendly meal plans are portioned and shipped justin time for dinner.
Even air travel is getting in on the action.Justrecently low-cost carrier Wizz Air partnered withsubscription platform Caravelo for what it claimsis the first European subscription service, MultiPass(the platform has already done something similarwith Alaska Airlines).
For every subscription there’s the commensuraterecurring revenue for the provider. The marketsize of the digital subscription economy worldwidecame to US$650bn in 2020 (with cloud servicesaccounting for roughly 45%).The ecommercemarket size is forecast to reach US$687bn by 2025.
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