As markets around the world continue to emerge from the global pandemic,it’s a good time to take stock of the significant changes that have taken place during the last few years,a time of immense upheaval for the retail business environment. Which e-commerce developments are here to stay and how will the next innovations in digital technology impact the future of retail?
Why is AMEA1 so important?
A region of 48 countries of enormous diversity and different levels of retail maturity offers great insight into recent and future developments in e-commerce.
Indeed, Asia Pacific is driving forward the retail industry, generating about three-quarters² of global growth， and is predicted³ to see the highest value sales CAGR for retailing during 2020-2025, with increased digitalization,connectivity and demographics being key drivers. One example of this is the expanding middle class driving e-commerce growth across the region:the 2 billion Asians estimated to be members of the middle-class right now is predicted4 to increase to 3.5 billion by 2030.
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